Brand New For Entrepreneurs & Revenue Officers
“New Book Reveals How To Attract All the Leads & Sales You Need”
...Even if You’re Bad at Marketing
Matt Anderson
From the desk of Matt Anderson,
AUSTIN, TX.
Dear Friend,
If your marketing isn’t giving you the leads, customers, and sales you deserve…
Or if you know you should be getting better results from the marketers you’ve hired, but you’re not sure what to do next…
This will be the most important book you’ve ever read.
But first, read this disclaimer.
Please understand my results aren’t typical. I’m not implying that you’ll be able to duplicate them.
I’ve been a marketing professional for over 20 years, and while the process I teach is powerful and easy to use, your situation is unique.
The average person who buys “how to” information gets little or no results. Your results will vary. They depend on many factors …including but not limited to your background, experience, and work ethic.
All business entails risk as well as consistent effort and action. If you can’t accept that, please DO NOT GET THIS BOOK.
With that said, let’s dive in…
Order the Book Below
It's Just $7!
The Problem This Book Solves
Marketing might feel like magic, but actually, it’s very simple.
First, you craft a message. Then, you find ways to put that message in front of your ideal customers.
If your message is effective, it will attract your customers’ attention, persuade them to want what you’re offering, and then call them to action until they buy.
It follows that there are only two reasons marketing can fail:
1. No one wants or needs what you’re selling.
2. Your message isn’t good enough.
Assuming at least some of your customers want what you sell…
If you’re still not getting all the leads, customers, and sales you want…
You must fix your message to fix your marketing.
That’s why the most important skill a business person can have is creating and sharing a message that attracts customers.
As the legendary Peter Drucker said, “The purpose of a business is to create a customer… Marketing and innovation make money. Everything else is a cost.”
The Right Message Makes Everything Easier
When you have the right message, everything in business and life becomes easier.
With a message that attracts and persuades your ideal customers, your marketing becomes a tap you can turn on to get what you need.
Need more customers? Turn on the tap. Need to invest in equipment or headcount? Turn on the tap. Need more personal income? Turn on the tap.
The right message can even work when your marketing team isn’t the best.
A strong message is like a good joke: it’s always effective… no matter who shares it.
A weak message, on the other hand? Even in the hands of an expert, it’s still weak. It won‘t grab your prospect's attention or persuade them to buy.
There’s Good News
& Bad News
We’ll start with the bad news…
Fixing your message is your responsibility.
There are some things that only an entrepreneur or leadership team can do for a business.
Skilled marketers will make the message you give them sound better and look like a million bucks.
But they usually will only improve how you communicate your message, not what your message is.
Garbage In = Garbage Out.
Plus, your agency doesn’t know enough about your business and vision to make many of the crucial decisions that determine your message.
If you’ve ever hired anyone to help with your marketing and been disappointed by the results, that might be why.
But here’s the good news…
Your skills and insights that help you create products and lead a company? That’s what you need to create a killer message.
You just need someone to show you how.
Introducing the Only Marketing Strategy System You Will Ever Need
I’ve been working in marketing for more than 20 years—in agencies and for my own businesses—and I’ve held several Director- and VP-level roles at $100+ million companies.
I became convinced that our campaigns failed (when they failed) because we didn’t have a way to ensure our client’s message was effective.
So I designed a system for helping my clients define a better message using what they already knew about their customers and products.
And the results have been incredible.
For example, using this system with a healthcare client, we made a few changes to its website and increased conversion rates by 20%, adding eight figures in revenue… without spending more on advertising.
A sole proprietor used this system to update his website and increase lead flow from one or two per week to one or two per day …a more than 300% gain.
I used it to help a startup craft a message that gained it 50% market share and an 8-figure acquisition.
We fixed the message of a SAAS startup. It tripled its leads and doubled its lead quality over the next few months …without spending more on advertising.
And this strategy helped a startup building products company become the #1 brand in its industry …despite being outspent by its Fortune 500 competitors at least 50:1.
The entire system—all the steps in the process, psychological triggers and levers, the checklists, and fallbacks—is now publicly available for the first time in my new book, First Fix Your Message.
And because you’re part of a marketing test, you are among the first to get your hands on it.
Exactly What You’re Getting
First, this isn't like any business book you've ever read. There's no fluff or filler—just battle-tested tactics that are working right now.
And it's easy to read.
You’ll be equipped with all the marketing know-how and checklists you need to launch your marketing.
You’ll also learn exactly what to do, step-by-step, to fix all the situations that typically cause inexperienced marketers to stumble.
You’re Getting Strategies You Can Use Today to Get More Leads, Customers & Sales
Here’s just a fraction of what you’re getting today…
The three psychological triggers you must use to get prospects eager to buy ...before you try to sell to them. See what they are and how to apply them on page 66.
From one ad to $100m/year—the blueprint for exponential growth… even if you only have one message that works. Get the inside details starting on page 173.
How to eliminate sales resistance and skepticism. A simple approach that builds trust and goodwill. Pages 81-83.
The “2x to 3x Rule” is your key to avoid years of trial and error.
See how to use it to fast track your marketing success on page 163.
Three years to #1… The secret brand strategy one client used to go from startup to industry leader in three short years, despite having 50x to 100x less to spend on marketing than their Fortune 500 competitors. See page 113.
The silent killer of many marketing efforts… And the hidden reason why even top agencies can’t help. Discover what it is and how to avoid it on page 39.
The one skill that makes a business 19x more likely to survive and thrive in the first five years. See what it is and why it matters on page 21.
Why “positioning” strategies are dead, what killed them, and what’s working today to trounce the competition. Pages 47-48.
Make your offers irresistible. Use this fail-proof formula your customers can’t resist. Pages 90-93.
Where to find the best clients. A simple and inexpensive approach to testing your way to success. Page 163.
Why even “off-line” businesses should do some online marketing and how to use the latest digital tools to improve your offline sales process today. See how on pages 157 and 162.
The right message at the right time. Learn how to tailor your message to the customer buying cycle for maximum conversions. Pages 98-99.
Billion-dollar storytelling secrets—the Pixar/Marvel framework that holds the key to make your brand unforgettable. Page 110.
How to take control of your message. The power shift that enables you to master your marketing destiny… page 119.
Use your message to make your brand beloved. This is the secret to building an emotional bond with your audience. Pages 111-13.
Transform your message into a winning strategy. How to outmaneuver your competition every time. Pages 131-38.
The only three metrics that matter. See how to simplify your analytics and lead your marketing to success in just five minutes a day… Pages 159-61.
How to document your message. Use this simple four-part checklist to make the marketers you hire deadly effective. Pages 131-36.
The #1 thing professional marketers do that amateurs don’t when they have a message that works. Discover this powerful mindset shift on pages 170-73.
This one strategy ensures you never run out of fresh marketing ideas again. Find this key to endless variety starting on page 143.
Maximize your profits. Use these four simple moves any business can incorporate to skyrocket your AOV and LTV. See how starting on 174.
The secret to make your advertising pay for itself… with little or no up-front investment. Learn how starting on page 171.
If that seems like a lot of battle-tested strategies and tactics… You’re right. And it's really just the tip of the iceberg.
And it gets better because you're also getting ...
An Advanced Step-By-Step
ADVERTISING SYSTEM to
Make Deadly Persuasive Ads…
…Even If You’ve Never Run Ads Before
In part three of this book, you’re getting a complete blueprint for the most powerful advertising methodology ever deployed in any industry.
You’ll learn exactly what to do when your ads don’t work. Together, we’ll apply a step-by-step process used by the best marketers to improve your ads until they sell like crazy.
This is how you rapidly attract perfect customers who already want what you do and can afford to pay the premium prices you deserve.
You’ll also get the key to endless innovation so you can break through any plateaus and weather today’s rapidly changing markets.
The best part is…
It’s Specifically Designed for
People Who Hate “Selling”
Listen. If you don’t like “sales,” you’re not alone. I can’t stand it either.
I’d rather do all of Mike Rowe’s “dirty jobs” for a living than be a typical marketer or salesperson who relies on pushy, slimy, inauthentic gimmicks to trick customers into buying things they neither want nor need.
That’s why I’ve spent 15 years developing this message-first approach to sales and marketing. And that’s why I’m making it available for the first time publicly in this book.
When you have the right message, you can…
Attract your ideal customer's attention…
Persuade them to want what you do, and…
Call them to action until they buy…
…Without having to lie, coerce, push, or slime your way to a sale.
When you apply the strategies in this book your marketing will genuinely help your ideal customers. And they’ll see you as a trusted advisor and friend whether they buy anything or not.
This is important because it sets you up for a long-term relationship with them where they’re significantly more likely to become a good customer and do business with you for years.
Who This Book Is For
I wrote this book for entrepreneurs and sales managers who need more leads, customers, and sales… but who don't have the professional marketing skills necessary to fix their marketing themselves.
This book is a practical, hands-on, step-by-step guide to providing the marketing leadership only you can.
Follow along and you will identify why your marketing isn't working, quickly fill the gaps, and then manage your marketing until it runs on auto pilot.
This book is for you if you…
Have a real business that helps real customers overcome real problems or achieve real goals, this book is for you.
Find marketing confusing or frustrating. Its message-first strategy is easy to apply and will help you craft a message that sells, even if you’ve never been good at sales.
Are overwhelmed by all the marketing advice you hear. You can use its simple strategies to identify where to begin and what to do to attract the leads and customers you deserve.
Work with an agency or have marketers on your team. It will show you how to equip your marketers to attract ideal customers in droves.
Have tried a bunch of marketing tactics. It will show you how to figure out what’s working, what’s broken, and what to do next.
Aren’t ready to outsource your marketing. It will show you step-by-step what you need to do and say to attract customers… even if your website isn’t slick and your ads aren’t clever. Message-first strategies work even if you never hire a professional marketer.
Here’s What to Do Next
The “cost” of this book is $7, and you get it instantly as a download. (You can also purchase a paperback on the next page.)
As soon as you place your order, you'll get an automated receipt with a link to download the book directly in your email.
You can access it anywhere, immediately, without having to wait for the mailman.
You can print the PDF or read it on your phone or laptop. There’s also a handy .epub you can read on your Kindle or eReader.
Oh, and in case you're wondering…
THERE IS NO CATCH!
I realize this is very inexpensive ...so you might wonder what the “catch” is.
And I know some websites offer you a great deal on something, but then they stick you in some program that charges your card every month.
This isn't one of them.
There's NO hidden “continuity program” you have to try or anything even remotely like that.
I'm giving you this book for $7 solely because I want to "put my best foot forward" and give you real value.
I hope you'll love it and this will be the start of a business relationship that will benefit us both for years to come.
But with all that said, there is ONE thing to keep in mind:
Time Is Of The Essence
In most cases, I take a loss when selling the book at this price.
It costs me just over $27.00 in advertising expenses to sell one book.
So why would I do that?
Simple. I'm making this offer with the idea that you'll be very impressed with what I'm giving you today, and you'll want to do more business with me in the future.
Don't worry—I don't have a sales team that will call and bother you.
It's actually the opposite. I'm betting you'll enjoy this book so much, you'll call me!
Anyway—with all of that said, this is a limited offer. This is a marketing test, and I don’t know how long I’ll be able to keep this offer open.
You're Also Getting An Advanced Audit, Free
When you order your book, I’ll also send you the "Advanced X-Ray Audit" checklist I use with every new client to review their current marketing assets, figure out what’s working, and diagnose exactly what they need to fix first to get more customers.
This isn’t just a meaningless bonus.
Before now, the only way to get this checklist was to pay me thousands of dollars for a strategy engagement. It’s so useful an agency I worked with now insists on using it with every new client they serve.
There’s no charge for it. I want you to have it as my gift for checking out the book.
Oh. In case you're wondering ...
Yes.
Of course, there's a money-back guarantee.
In fact, I think it's…
The Boldest Guarantee in the World!
I 100% Guarantee you'll love this book and the audit checklist or I'll return your $7 and let you keep the book, the advertising system, and the audit anyway.
That's right. You don't even have to send anything back. Just email me, and I'll give you back your $7.00 with no questions asked.
How's that for fair?
You Really ARE Getting This Book For $7.00
But you need to order now.
This is a marketing test. I can’t afford to spend the $27 it costs me on average to sell this $7 book indefinitely.
When my test marketing budget is spent, this page will disappear.
Get your copy now, before it's too late!
This Is Truly A Limited Offer So
Claim Your Copy Now
Before They're All Gone
Thanks for taking the time to read this letter and I look forward to hearing from you soon!
Matt Anderson
P.S. In case you’re one of those people (like me) who just skip to the end of the letter, here's the deal:
I'm offering you a short book that outlines how to get all the leads and customers you deserve ...even if you’re bad at marketing.
The book is just $7.00.
I'm also walking you through an Advanced Advertising System & the X-Ray Audit Checklist you can use to systematically attract your ideal prospects and then turn them into high-paying customers.
This system shows you exactly what you need to do to make failing ads deadly effective.
(And don’t worry. This system is 100% ethical and built on message-first methods that earn your customers’ goodwill.)
What's important about this is it doesn't use any pressure, convincing, or any of the typical stuff you might associate with “sales” or “marketing.” (And in my experience, it simply works better.)
On top of that, I'm also giving you a free marketing audit, which shows you exactly how to implement what you learn in the book.
This is a very limited offer because it's a marketing test.
There is no “catch.” You will not be signing up for any “trial” to some monthly program or anything like that.
In fact, if you don't like the book, let me know, and I'll even refund your $7.00. You don't even need to send the book back.
Click the button and claim your copy now. You won't regret it.